Sunflower Bank Premium Checking Campaign

Art Direction, Concepting and Design

Sunflower Bank’s Premium Checking Accounts offer customers more than just personalized service and convenience, they offer a full range of money-saving benefits that add up to real value. To showcase these perks, we created a campaign with print, digital and web touch points encouraging customers to make the switch to Sunflower Bank by featuring how our built-in perks, $1,900+ worth, could really add up.

The digital campaign drove traffic to the website landing page with increased impressions and click through rate month over month with an increase in store visits and account openings.