Pre-KC - Quality Childhood Education in Kansas City Campaign

Art Director and Graphic Designer

Pre-KC is an organization dedicated to advancing quality early childhood education in the Kansas City area. The challenge was to create a campaign that would resonate with large corporations and highlight the long-term value of investing in early childhood education. The “Today’s kids are tomorrow’s employees” campaign shows how company participation and donation can make a tangible impact on the future workforce and community. The campaign visuals draws a direct connection between early learning and future careers by transforming everyday school/kid items into workplace tools. This metaphor reinforces the idea that investing in children today ensures a stronger, more capable workforce tomorrow.