Ronald McDonald House Charities of Kansas City Anniversary

Art Director and Graphic Designer

For the 30th anniversary for the Cherry Street House, Ronald McDonald House Charity of Kansas City (RMHC-KC) launched the Built with Purpose campaign. This campaign is a celebration of three decades of support for sick children and their families. The campaign blended print and digital elements to create a unified event experience and connect with the broader community. The campaign uses shapes inspired by children’s building blocks to symbolize how every patient, family, volunteer and donor is an essential piece of the larger purpose. This visual metaphor reinforces the idea that RHMC-KC is built with purpose and intentionally designed to provide the resources, comfort and support families need during a difficult time.

The Built with Purpose campaign created a heartfelt, community-driven celebration that honored the Cherry Street House’s legacy, engaging supporters and highlighted the vital role RHMC-KC continues to play for families in Kansas City.