Wag And Wear Pet Accessories

Branding and Visual Identity

Wag and Wear is a modern pet accessory brand designed for both cats and dogs. The project focuses on developing a cohesive visual system that balances playfulness with sophistication with the goal of appealing to contemporary pet owners while remaining practical. With social media as the brand’s primary marketing driver, the identity was designed to be visually engaging, adaptable and recognizable across digital platforms.

The final brand identity translates seamlessly across both print and digital touch points, including packaging, marketing materials, social media and e-commerce. The system establishes a consistent and flexible foundation that supports that brand’s online presence while allowing for scalability across future products and campaigns.